Karen Jones joins NS&I as Marketing Director
In her role as marketing director, Karen will be in charge of customer offer, product management, customer insight and marketing communications, including direct marketing, print and radio advertising and media relations and PR.
Karen, 46, joins NS&I from BBC UK TV Licensing where she was responsible for strategic planning and marketing. Previously she was e-business marketing director of AXA UK plc, head of customer marketing at Abbey National Retail Bank plc and general manager of marketing at Direct Line group.
She replaces Gill Cattanach who left in January 2005 to join Alliance Trusts in Dundee.
NS&I is one of the UK’s leading savings and investments providers with 26 million customers, annual sales in 2003/04 reaching over £12 billion and has over £68 billion funds invested. It is an Executive Agency of the Chancellor of the Exchequer with a remit to reduce the cost to the taxpayer of government borrowing now and in the future.
NS&I has a wide variety of sales channels including the telephone, internet, standing order, Post Office branches, direct marketing and advertising. It also sponsors the Classical BRIT Awards and the Classic FM breakfast show.
Karen Jones said,
“NS&I aims to be recognised as the UK’s leading and most trusted savings and investments organisation. As marketing director, it will be my goal to achieve this aim among existing and potential customers and within financial services as a whole.
“I am looking forward to taking on the role and working within an organisation which is increasingly proving itself to be one of the main dominant forces in retail financial services in Britain.”
Notes to Editors
- Picture desks requiring photography should contact the NS&I media team.
- NS&I is the exclusive sponsor of The Classical BRIT Awards, the UK’s premier classical music awards show, at the Royal Albert Hall on 25 May 2005.