NS&I has appointed three new agency contracts for their marketing communications work, for an initial period of one year and up to four years in total.
FCB Inferno has been retained for strategic marketing and creative services; Unlimited Group has been appointed for direct marketing and digital communications; and Starcom has been appointed for communications planning. All three were awarded following a competitive tender through Crown Commercial Services frameworks – FCB Inferno and Unlimited Group through ‘Campaign Solutions’ and Starcom through ‘Communication Services (Lot Channel Strategy & Planning)’.
Anna D’Arcy, Head of Marketing at NS&I, said:
“We are looking to take a fresh and innovative approach to the way we deliver direct marketing to customers and digital marketing campaigns. This will support us in delivering on our strategic goals of building our brand and supporting our customers in securing their financial future”.
Notes to Editors
- NS&I is one of the largest savings organisations in the UK, offering a range of savings and investments to 25 million customers. All products offer 100% capital security, because NS&I is backed by HM Treasury.
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