Creating the savings habit of a lifetime: Parents kick start savings for 21 million Brits
NS&I research has shown the enduring influence of our parents on building long term savings habits and the financial as well as emotional bonds between the generations.
50% of Britons had a savings account opened for them by their parent or guardian when they were a child, with just over half of over 16s (51%) saving regularly as a child, either by themselves or parents investing on their behalf and almost two thirds of over 16s (62%) saving regularly into adulthood.