Our current strategy: Inspire and Invest

We are constantly evolving our offer to customers and to ensure our strategic business aims provide value for money for the taxpayer, as well as improving the experience of those who save with us.

Since April 2014 we have been driven by our Think Ahead strategy. We will report on its final outcomes in the 2017-18 Annual Report and Accounts. Our new strategy is called Inspire and Invest and began in April 2018.

It has cross-cutting strategic aims reflecting our joined up approach to delivering our refreshed purpose and mission.

Below are the six strategic aims that make up Inspire and Invest.

Delivering for Government


We raise public finances sustainably and efficiently, fully reflecting costs and risks. We build reliable innovative services delivered at pace, which are valued by government. Delivering with us is a compelling choice.

Delivering digital first products and services for our customers


Our customers are at the heart of our business. We support savers in securing their financial future with straightforward services, products, information, guidance and choices. We move quickly to adopt new established FinTech-enabled services and solutions. By 2021 we have embraced Open Banking and are a true digital first business.

Using our insight and policy expertise to meet our customers’ needs


We learn quickly and are passionate about insight. We make decisions confidently, grounded in knowing our customers and their savings needs. We put our data, insight, intelligence and fresh thinking to work for our customers and government partners, and to help government develop and deliver effective policy. Our savings policy expertise, services and products are relevant and inspire a stronger savings culture.

Delivering efficiently


We are alert, commercial and efficient. We work in partnership with supplier and government partners to create sustainable value. We are alive to our competitors and operate fairly in the market.

Doing the right thing


We are responsible and trustworthy, we deliver safely taking a balanced approach to innovation and risk. We will always be known for the highest standards of conduct. We are fair and honest and do the right thing. We operate as if we were regulated by the FCA and protect our business from threats and risks. We protect the interests of taxpayers.

Being inspired and empowered


We care for colleagues, respect one another and invest in our people and manage their talent efficiently. Diversity, curiosity and innovation are welcomed. We care for customers, our environment and the public good.